Which ad positions are best?
by PPC Bully on August 19, 2009 – Share This
Advertisers often ask how conversion rates vary with position. Everyone is aware that higher positions tend to get more clicks and therefore more conversions in total. The question of interest is how does the conversion rate (conversions/clicks) vary with position?
Google has used a statistical model to account for these effects and found that, on average, there is very little variation in conversion rates by position for the same ad. For example, for pages where 11 ads are shown the conversion rate varies by less than 5% across positions. In other words, an ad that had a 1.0% conversion rate in the best position, would have about a 0.95% conversion rate in the worst position, on average. Ads above the search results have a conversion rate within ±2% of right-hand side positions.
The bottom line: conversion rates don’t vary much by position.
Check these links for more details:
http://adwords.blogspot.com/2009/08/conversion-rates-dont-vary-much-with-ad.html
http://econsultancy.com/blog/4461-google-position-bidding-is-a-waste-of-time
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Ads showing in the top 3 positions tend to get higher CTR and ads showing in positions 4 – 6 tend to get higher conversion rates. If you are at the early stage of research, you are likely to look at just the top two or three results on Google, but if you are ready to buy, you are more likely to persevere and look at lower results as well.
The article simply states what most online marketers would consider obvious – your Google position does not determine conversion, your site does!
Sounds like nice Google PR!
@Tom, @David,
I agree, In most cases – Google position affects CTR, your site affects conversion!
אמיל יקירי, למה אי אפשר לכתוב את המאמרים ואת ההצעה שלכם בעיברית לאנשים כמונו שהאנגלית שלהם לא טובה מספיק בשביל כל המאמרים האלה אבל מספיק טובים על מנת לקדם הרבה דברים יפים
עברית שפה יפהההה כל כך בשבילנו,מה אנו צריכים את האנגלית, בוא נקדם כמה משלנו במקום לקדם אנשים בעולם, אולי אפשר אפילו לעזור להרבה אנשים מפוטרים שאין להם מקור הכנסה, אולי נלמד אותם איך לעשות כסף נוסף. גיש הקצת סולידרית, אני מניח
תודה על המאמץ
שלום בנימין,
כיוון שעברית היא שפה יפה, ואנחנו מישראל, הטכנולוגיה שלנו היא היחידה בתחום, שתומכת בעברית ובישראל.
לגבי מידע כתוב ומצולם, כאן אנחנו בוחרים את השפה שרוב הלקוחות שלנו מבינים.
אנחנו בעד סולדריות ומאד אוהבים לעזור לכל מי שרק רוצה ללמוד ולהתפתח.
שבת שלום,
יפי
nice post. thanks for sharing the information
I don’t know about that, not one size fit all. PPC positioning if done right is effective, dependent on the keyword, it’s intent, your ad relation to the landing page. Different in each industry and some testing. Great post.