Pay Per Click Basics
Watch the first module of the PPC Bully Training Program with Ran Aroussi about the so called “basics” of PPC
Join the Complete Training Program for Free – Click Here
In Module 1 of the training program, Ran Aroussi go over subjects like the anatomy of a successful campaign, how to build a good keyword list, writing converting ads, dealing with quality score, and more. He also cover 3 “cool” strategies to use on your campaigns right now. Enjoy!
If you like what you see here, you should be aware that you get access to the entire training program for free when you sign up for the PPC Bully suite of tools. Click here to get see what else you get.
{ 53 comments… read them below or add one }
Hi Ran and PPC-BullyTeam
Really an eye-opener, with Great Content as Always.
Marketeers work for months to gather the same info and knowledge you provide in 95 golden minutes! Thx for sharing this for Free. Several members of WorldAffiliates have spoke warmly about you, and learned a lot from your sessions. I See Why…..
Must admit that in PPC-Marketing you Guy’s are the Best,
No smart person would take any important advise from the Rest.
Look forward to Hear more in Future Sessions
Best Regards
Sonny
Admin- WorldAffiliates
Hey Sonny,
Thanks for your warm words.
The PPC Bully Team
Usefully informative, but it stopped at the “3 cool tips” and I could not get it past that point.
Regards
Great Information. Thank you very much. How did you get my name out of curiosity? Thanks again
Great training! This has given me lots of ways to promote my new site:
http://www.4kaweekin123.com/
This product here is by far an amazing tool to use to dominate in the PPC & The Affiliate Marketing Industry. it provides all the essential resources needed to ‘know your market’ instead of ‘guessing your market’
Wow, what a great training program. Thank you for sharing all this great information and not even charging us. Good luck with your information marketing business!
Karen
30 Years in this industry has taught me that it is constantly changing, with content like what you are providing, it gets aged quickly. The reasons they age so quickly is that so many people try them and a saturation occurs that gets caught by engines and ppc promoters that usually makes the tricks unusable effectively. Once a great idea comes out, the masses levels the playing field !
I will apply these tactics on my website, and if it works I will be happy to promote it to all on my lists and websites.
Tom Westervelt
Video Producer of “A Portal to Nature” documentary on yellowstone.
Web Master, SEO Certified Internet Marketer
Part Time Village Idiot !
At last! A course that gives full details of PPC marketing with detailed covering of the subject.
A premium freebie! Very practical, full of very useful insight. Look forward to listening to more material!
Thanks for taking time and explaining things to us. Very much appreciated. Not only that but sharing the strategies and teaching, that is great stuff and I would agree
Thank you.
Keep it coming, I enjoy the information
Great info for the “beginner”. Encompasses the most important steps and it gives the needed momentum for those who don’t know where to start.
Hi,
I found your website as a great resource, now I will learn more about PPC
Ran, Well done on giving some quality content away. many in this sector promise free content and ALL you get is a pitch. So well done.
This looks really good. PPc and Internet Marketing is new to me, but this looks the best thing I’ve seen so far.
Thanks
Sandra
very good content nice speed you are easy to follow and understand while taking notes
Have used PPC before but never much success.
With some of the methods you describe I hope now to turn that around!
Hi Ran
Great training! This has given me lots of ways to promote my new site:
www,blogdynamite.com.
Thanks,
Dan
thank you for all informations
best regards
I have gotten frustrated online a lot in the past from having to jump all over and get access to the info that I need….some over here..some over there…..all over the place. Its not just info overload…This toolbar……This is really cool! Keeps me focused and all the info is right at my finger tips …I don’t need to get lost in the shuffle any longer.
Peace,
Jilly
Found your information revealing and informative. Continue the good work.
Michael
Hi Ran,
Great info, thanks for giving us a chance to grab these tips. One thing I have learned in this business is that you truly benefit by seeing what others are doing.
BTW, the Bully Toolbar is a great idea.
Mick
great job great video love it.
I’m verry intersted
like it
Thank you for video. It beautifully! Your PPC Bully will help many people to use all possibility in good! Thank you! Valentina
thank you very much
Thanks for the exclusive video info which I comment is great and helpful
MY DREAM WILL TRUE I HOPE ONLY.. FOR MY MANY PLAN. UNDERSTAND !!
Very good video breakdown, some good information provided
I am really glad that I am on your list. I learn so much from you!
Hey Guys,
Thank you for me not having to go through my bookmarks every time I needed to get some info, now it right at my fingertips.
This is an incredible time saver and organizer, as well as an information pipeline
with a never ending stream of useful data.
Your video training program is very helpful and informative, and right on the mark, great content and great instructions.
You have a real winning combination with the Toolbar and the Videos.
Thanks for Sharing, Ken
Thank you so much for the video. I am a newbie to Google Adwords and really appreciate any help I can get particularly if it’s free – it’s fantastic! By the way your PPC Bully Toolbar is really great and I am spreading the word!
Thanks again
Inara
Shalom Fellas, You guys rock!
You really stand out from the crowd.!
I really tune into you,You are real, you speak truthfully, no Hype, , plainly speaking of what and how you do it.
You are my first choice on the web.
Anne
I cant thank you enough! As the new guy online I had no product, no idead what to do but I do have desire and time.
Your videos are very easy to understand and have helped me more than I can say.
Thanks a million.
Rich
Ran.
As a Newbie I was Dubious! “here we go Again! another product to thin out my transparent bank balance,
Nice work, this stuff is easy to understand “for the most part, i’m a newbie remember” but have noticed how you are so accecable and easy to approach!
I’m convinced and thank you for finally providing what you preach,
I am looking forward to working with your program
This training is much needed in this industry. Some courses online are over $2000 and some $30. Thank you for providing some free training!
I was reading the “Maximim Effect” and I came across these words from the text relating to the word “Creative” and here they are:
• All Keywords within an Ad Group must run on the same Creative
• You can run multiple Creatives per Ad Group
Creatives, plural, are the different executions of your ad
(not the people who create them). Every word change –
and each one can be critical – is a different creative.
It’s typical to run two to four creatives per Ad Group.
Is there another clearer explanation for this term and its use?
Thanks,
Eyebawl
Creative = Ad
Simple enough?
Thank You Ran – You are a great teacher. You are very clear and easy to understand. I really enjoyed the other lessons that I downloaded as well.
Kat
I’ve got to thank you Ran for taking time and explaining things to us. Very much appreciated. Not only that but sharing the strategies and teaching, that is great staff.
Thank you.
Keep it coming, please!
Michael.
Hi Gents,
I read the entire Google’s “Maximum Effect” eBook and I do not have a clear understanding of “Dynamic Keyword Insertion” technique.
Perhaps you could explain a little more clearly?
Thank you,
EyeBawl
Dynamic Keyword Insertion (DKI) is a way for us advertisers to place the keyword in the ad by adding {keyword} to it. Example:
If my ad title’s is:
Buy {KeyWord:Cameras} @ Amazon
and my keyword (that was searched for) is: Canon SX1-IS
The resulting ad’s title would be:
Buy Canon SX1-IS @ Amazon
The default “cameras” in the ad is used then the searched keyword+ad text is longer than 25 characters, so if the searched keyword is: 8 Megapixel Digital Camera, the resulting ad’s title would be:
Buy Cameras @ Amazon
Hope that does it
Bully #2 webinar was great!! I learned quite a bit about the product.
I really liked and learned a lot from the Topic of tweaking one’s Adword Account Settings!!
Would it be possible in a future Webinar to have a similar session on how (within one’s Adword account ) – how you would use your Adword account to structure and enter sample bids for our Ad Groups?
I am a Adwords Newbie and I have no experience in using the prior app – so I have no “un-learning” to do.
Thank you,
EyeBawl
Great idea! I’ll be sure to add this into one of the upcoming webinars.
How do I get an ad on position 1 page 2 of query results? Some Google search terms have 3 ads on top + 8 on the right = 11 positions on page 1. So position 12 would be position 1 on page 2. But some keywords have two ads on top or NO ads on top, and 8 (or less) on the right. Is it bid on position 11 or 12 and adjust later after tracking?
Unfortunately, you can’t set your ads to be displayed on the 2nd page. What you CAN do is “play around” with your bids, until your ads gets to the 2nd page – OR – set your position preference to 10+. That will do it 99% of the times.
I read one advice that advocated using exact match so as to test how well that keyword converts. Once there is evidence that it is converting, then bump it up to phrase match to get more traffic. Any comments?
Your absolutely right, but… if you’re only using exact matches, you’ll need to be very creative in your keyword selection. I mentioned that exact match is ideal, but because its very hard to think of every possibility before starting the campaign, I start mine with exact+phrase.
Hi Ran
great lesson it’s enrich me alot, thought i don’t fully understood the DOMAIN/PRODUCT BIDDING – part.
did you mean to set keywors such as WWW BABY SAFTY COM
WWW BABYSAFTY COM???
Ori: Yes, that’s exactly what I meant. People tend to enter website addresses in Google’s search box more often than you might think
Just make sure you cover as much variations as possible (with/without www, com, net, org, http, …).
Hi Ran,
Looking forward to the next modules. Should be very enlightening.
Dan
Hi Guys –
Great to see you – Many thanks for the great content
Hamant