Comments on: Introduction to the Google Ad Auction

By: PPC Advertiser

PPC Advertiser — Thu, 10 Dec 2009 18:54:42 +0000

Is there any website that can give us a lots of information like what was stated here? Thanks for the Idea…

By: Barry

Barry — Sun, 27 Sep 2009 21:26:45 +0000

Finally it is good to see that Google is explaining about what all of us kept guessing. Google formulas really do reveal Quality Score’s crucial role in the AdWords system and how you can spend less to get more.

By: Google AdWords Bidding Tutorial | PPC Bully

Google AdWords Bidding Tutorial | PPC Bully — Mon, 21 Sep 2009 06:57:01 +0000

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By: Peter Pan

Peter Pan — Fri, 28 Aug 2009 15:58:24 +0000

Wow, has anyone noticed that this piece clearly shows Google hiding behind a veil of “we do it for the customers” while skewing their quality score for the largest companies? A full 60% of their quality score is devoted to “click through”, and though they say they are trying to avoid Spam etc. the click through is driven ONLY by two factors:
1: Known Brand Names will most always receive a higher click through rate. These are the largest companies.
2: Quality of the “come on” (add or whatever it is called). Also likely to be mainly best by the companies with the deepest pockets for research and follow through.
Together the above virtually guarantees the highest quality scores to the large companies who spend the most with Google. Further insidious (only due to the un-necessary spin by way of “explanation”) is the simple fact that “the higher the quality score the lower the cost per click” is mainly driven by MORE CLICKS, meaning of course way more money for Google – the real equation actually Higher Quality Score = Greater Google Profits! Not that profit ought avoided by ANY company who wants to stay in business mind you, just don’t couch it in “we listen to our constituents” lest you start appearing more like the government!

By: lancerfrance

lancerfrance — Fri, 28 Aug 2009 13:54:09 +0000

what a great works. thanks for sharing..

By: Udi

Udi — Fri, 28 Aug 2009 11:38:07 +0000

Great Video,
I have a question that is probably minding you all:

How can i determine what is my current quality score for a single ad?
Or How can I compare a landing page to the way Google scores it?

Thanks.

By: Gerry I

Gerry I — Thu, 27 Aug 2009 22:31:04 +0000

Thanx 4 grt info

By: Tom Mc Carrick

Tom Mc Carrick — Thu, 27 Aug 2009 22:01:16 +0000

If your quality score is low for one campaign, will that affect your QS on other campaigns (drag them down)?

By: Ryan Thompson

Ryan Thompson — Thu, 27 Aug 2009 19:28:30 +0000

Nice stuff guys. I didn’t know the actual formula before. It’s cool to finally see how it’s broken down!

Sweet!

By: alice

alice — Thu, 27 Aug 2009 18:09:35 +0000

In the video, at precisely 2:45, the chief economist says,

“by allowing USERS to Vote with their Clicks, we (Google) have millions of people helping us decide which Ads are the best for each search query”.

The obvious question that arises immediately to my mind is:
Does that mean that Google CANNOT determine the CTR Unless AND Until Google runs the Ad (of an advertiser) or Ads (of many advertisers) for a niche product be it “how to play piano” or “fat loss for idiots” ??

There is an interesting loop-hole here, if in-fact Google cannot determine the CTR before-hand, until and unless the ads must run first.