How To Find AdWords Competitors – Using PPC Bully

by PPC Bully on December 13, 2008  –  Share This

In the last few years, running an adword campaign has become very competitive. With the rapidly increasing number of advertisers in every niche, the click costs are also sky rocketing. Beating adwords is a process and one of the most important steps of this process is to find your competitors. When you know who your competitors are and what they are doing, you can easily develop your own strategies and get a kind of competitive edge that is truly unbeatable. There are two ways to go about it. First, you may like to do it yourself manually. Alternatively, you can let PPC Bully do everything for you and achieve Quality Scores with Google.

How To Simplify The Tedious Process Of Finding Those Winning Strategies

The process of running Adwords campaign entails doing an array of things that include researching the right “positive” as well as “negative” keywords, scripting a compelling ad, and designing an equally appealing landing page. However, when you do everything manually, there are one more thing you have to do – keep testing the performance of the keywords, ads, and the landing page in order to find out the areas of improvement and then work upon them. You can do this by tracking the conversion rate. If it is less than satisfactory, it means you still need to make a lot of changes.

As we can see, the process can be very lengthy, as there is no direct formula to find out the winning combination of keywords, ads, and landing pages. You have to go through a long phase of trial and error in order to find out what works and what doesn’t. But, PPC Bully makes things much simpler for you. Though it will not help you track the conversion rate, but it will help you find out the strategies that your Adwords competitors are using successfully. You can easily scan what your competitors are doing. The idea here is to find out what really works for them and if there are still some gaps left that you can fulfill to ultimately do it better yourself.

When you start a Bully project, you get a chance to drill down into keyword results. You can keep drilling until you end up building up a good list of competitor keywords. This way, you can easily find out those keywords that your competitors are using in the top ranking ads.

PPC Bully will also help you find out whether the keywords used in the ads are for direct linking affiliates. On the basis of this information, you can decide whether you should set up your own site or just go for the direct linking affiliate marketing.

Overall, PPC Bully can do more than you can ever imagine. For example, it can also help you see the number of ads your competitors are running and that whether some of those ads are just there for split testing. In case of ads for split testing, you can also see their frequency and the last time when they were seen. I recommend you not to go with ads that have low frequency and have not been shown for a while. The good performing ads have high frequency and have been running for a good time.

{ 9 Comments }

9 Comments ( add yours now )

1. Ben Waugh says:

   December 13, 2008 at 9:59 am

   I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you down the road!
2. Two-Handed Tapping Traktor Topaz says:

   December 14, 2008 at 9:46 am

   Hi,

   I notice that the title of this article is ‘How to find competitors.’

   And I notice that, in this article, you never actually said how to find competitors. You sort of infer that it can be done with your service, but never actually fulfilled the promise of the headline by telling how to find competitors.

   Don’t you think it would be a good idea to tell how to find competitors in an article entitled ‘How to find competitors’?
3. Yefi says:

   December 14, 2008 at 10:30 am

   Hi,

   Thanks for your feedback!

   This article is one article in a series, in which I will share with you IM info.
   In the next articles I will dive into more details.
   In this specific one, the main message is the benefits we can get
   by atomization of the competitive intelligence process.

   I recommend you to watch our tour videos:
   http://ppcbully.com/tour.php

   Cheers,
   Yefi
4. Tometielire says:

   January 29, 2009 at 3:52 pm

   ppcbully.com – cool sitename man)))
5. Yefi says:

   January 29, 2009 at 3:55 pm

   Thanks!
6. RoveTumveve says:

   February 1, 2009 at 5:44 am

   ppcbully.com – now in my rss reader)))
7. IllessSerce says:

   February 3, 2009 at 6:56 pm

   yo, ppcbully.com great name for site)))
   ————————
   signature: http://carsonggp.far-cry-far-cry-2.ru
8. google adwords training\par says:

   March 27, 2009 at 5:58 pm

   There is obviously a lot to know about this. I think you made some good points.\par
9. John Taylor says:

   April 23, 2009 at 7:15 pm

   Interesting blog post. What would you say was the most important marketing factor?