Comments on: Google AdWords Bidding Tutorial

By: Helen

Helen — Wed, 02 Dec 2009 04:32:17 +0000

Very Informative! Easy, Concise and to the point… much appreciated!

By: Mike

Mike — Tue, 01 Dec 2009 23:06:46 +0000

Does anyone see a problem here or it just me?
The theory about ICC is fine if … IF on every position you will have the same conversion rate.
Common place 1 / 2 in Google will get most traffic, but it won’t get the highest conversion rate. I am managing Google PPC account (spend $300K a month on google) and I am telling you guys, In 80% of niches position 1 and 2 will have lower / higher conversion rate when position 5 and 6. So you have to make that adjustment as well when calculating your Max Profit per Conversion, ICC etc.
If you have question – shoot me an email and I will give you more details. mike.eft at gmail.com

By: Version Deux

Version Deux — Sun, 11 Oct 2009 23:20:43 +0000

Very interesting but anyone can explain how does the math works (at the beginning) so that if I pay $100 a conversion on an item which brings in also $100 in revenue, accordingto Hal, I’m still making a profit on the sale ?

It seems to me that I’m only breaking even.

By: Sandra Sands

Sandra Sands — Fri, 02 Oct 2009 16:01:07 +0000

Thanks for the great video, you always give out the info I am looking for, can’t beat straight from the source. Thanks
Sandra x

By: Bradd Libby

Bradd Libby — Thu, 01 Oct 2009 22:00:38 +0000

Thank you for this post. Anyone who found the video above to be interesting might also like Optimal Bidding, Part 1: Behind the Scenes of ‘Google AdWords Bidding Tutorial’ for some of the important things Hal glossed over in his presentation. Also, please see Behind the Scenes of ‘Google AdWords Bidding Tutorial’, Part 2 for a demonstration of how to determine your optimal bid using Hal’s approach which does not resort to approximations. Thank you again.

By: Dean Esquire

Dean Esquire — Mon, 21 Sep 2009 18:57:24 +0000

Awesome information given straight from the Source: Google. Google is actually showing those who are willing to seek information great ways to make more money, can’t beat that.

By: Brian

Brian — Mon, 21 Sep 2009 16:59:46 +0000

Thanks for a great video. Hal always does a great job of making things a lot easier to understand, which of course gives you more confidence to use the product.

Bri Pat

By: Vijay

Vijay — Mon, 21 Sep 2009 14:51:31 +0000

Great Finding, very simple way to explain the terms of PPC.

By: Dave

Dave — Mon, 21 Sep 2009 11:40:51 +0000

This was a very helpful video. I have struggled in this area.

By: Simon

Simon — Mon, 21 Sep 2009 08:31:24 +0000

Thanks for pointing this out. Looks like actively managing long keyword lists for optimum profitability is going to become a key requirement of PPC campaigns.