Facebook Marketing: IKEA’s Genius Use of Photo Tagging

by PPC Bully on November 30, 2009  –  Share This

More and more advertisers embrace social media as a mechanism to connect directly with customers. Still, it’s much easier to talk about integrating social media into your campaigns than it is to actually do it.

That’s why IKEA’s recent Facebook campaign is so awesome. The Swedish furniture company opened a new store in Malmo, Sweden and rather than spread the word the old-fashioned way, they decided to go directly to the people using Facebook.

An account was created for the store manager at the Malmo store. Over a two-week period, showroom images were uploaded to his Facebook photo album. Using the all-popular “tagging” feature, customers were able to locate items in the pictures and put their name on it. The first person to tag an object got to take it home.

The word spread through Facebook and users started embedding links and images in their own profiles and across news feeds. In turn, thousands and thousands of users willingly promoted IKEA and it’s new store to others, creating a big win for IKEA.

Now… Think how you can use this GENIUS method…. or create your own winning one.

Don’t forget to share with us your feedback – we’d LOVE to here from you.

{ 5 Comments }

5 Comments ( add yours now )

1. PROF. HIMANSHU KOTHARI says:

   December 1, 2009 at 7:57 am

   Simply Amazing and Highly Disruptive !!!

   Even established players NEED Social Networks forMarketing.

   Great Learnings for START-UPS and SME’s.

   Absolutely Zero Budget and Highly Successful Campaign.

   Will be implementing similar strategies for my Consulting Services and my Clients Biz – Products.
2. Ferree Money says:

   December 1, 2009 at 8:51 am

   This is another classic example of why I subscribe to PPC Bully & Mashable Feeds. Both of you guys seem to always find [and share] result producing tips like this. Bravo to Emil and Company
3. amy says:

   January 7, 2010 at 10:53 am

   Hi,

   LOVE this idea – but FYI, there’s a typo in your text:

   Now… Think how you can use this GENIUS method…. or create your own wining one.

   Assume that should be ‘winning.’
4. PPC Bully says:

   January 7, 2010 at 5:50 pm

   Thanks Amy! typo fixed.
5. web design toledo says:

   January 26, 2010 at 8:03 pm

   great inspiration! thanks for the post, can use this for some of the local stuff I do!