Econsultancy and MediaTrust publish first US Affiliate Census
by PPC Bully on June 25, 2009 – Share This
Econsultancy and MediaTrust have today published the first US Affiliate Census, containing in-depth research about the performance marketing industry.
The report examines the make-up of the affiliate marketing community and looks at how much revenue affiliates are generating for merchants, how they are getting their traffic and which linking methods they are using.
Key findings include:
- One in six affiliates surveyed (17%) is generating at least $600,000 a year in revenue for merchants.
- Paid search or pay-per-click advertising (PPC) is the most significant category for US affiliates (48%), marginally ahead of true content (search engine optimization) on 46%. Just under half of affiliates surveyed say each of these methods is important to them.
- Health, Sport and Fitness is the sector most widely promoted by affiliates, promoted by 41% of survey respondents. The next biggest sectors are Gifts / Gadgets (28%) and Books (27%).
- Affiliates are very positive about the increased use of the mobile Internet. The wider use of cell phones for accessing the Web is seen as an opportunity by 58% of respondents.
- The entrepreneurial spirit of affiliates also means they are also more likely to see the economic crisis as an opportunity than as a threat.
Watch this video for more details:
http://www.relevantlyspeaking.com/2009/06/24/relevantly-speaking-the-state-of-the-union/
Source of this post:
http://econsultancy.com/press-releases/4143-econsultancy-and-mediatrust-publish-first-us-affiliate-census
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Very interesting stuff…I am amazed that they found “One in six affiliates surveyed (17%) is generating at least $600,000 a year in revenue for merchants.” That’s incredible!
Thanks for the info guys,
Kyle