CPA Performance Trends on the Google Content Network
by PPC Bully on April 21, 2009 – Share This
The Google Content Network is the world’s #1 ad network, reaching more than 80% of global internet users. Six billion ad impressions are served each day across hundreds of thousands of content network websites. Thousands of AdWords advertisers place ads on the Content Network to complement their search marketing campaigns on Google.com and the rest of the Google search network.
How do Content Network ads perform for advertisers? Google recently analyzed conversions, cost, and cost-per-acquisition (CPA) on the Content Network, and compared them to performance metrics on the search network across thousands of campaigns and many geographic regions.
Download the following white paper to learn more about the findings from this analysis:
http://www.google.com/ads/research/gcnwhitepaper/whitepaper.pdf
Optimizing for Success on Google’s Content Network
In the attached video, Julie and Jasper from Google cover campaign optimization strategies for advertising success on the content network -
For your success!
Yefi, PPC Bully Team
yefi@ppcbully.com
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hi ppc bully
a very interesting video i have downloaded the content whitepaper but not read it yet
it seems to me that for a fairly new person to ppc marketing
the content advertising side will be less expense than the adwords ppc side meanwhile
thanks for your useful posts
regards
peter mcgrath
THE WHOLE PROGRAM HOW MUCH IT COST FOR ME AFTER LOOKING YOUR VIDEO?
Hi Mike,
Please visit our site for more details – http://www.ppcbully.com
For your success,
Yefi
Nice video, well explained.
Use root keyword once in each adgroup, ok.
Only use broad keywords, correct?
If using negatives, don’t need so many like in search campaigns, maybe a good idea instead of automatically excluding sites, to visit the site and look for a negative theme?
I am not an affiliate marketer and purchased PPC Bully to do research for my network marketing home business. My focus is learning about the content network and I really appreciate you bringing forward this topic – please keep it up!