Which ad positions are best?
by PPC Bully on August 19, 2009
Advertisers often ask how conversion rates vary with position. Everyone is aware that higher positions tend to get more clicks and therefore more conversions in total. The question of interest is how does the conversion rate (conversions/clicks) vary with position?
Google has used a statistical model to account for these effects and found that, on average, there is very little variation in conversion rates by position for the same ad. For example, for pages where 11 ads are shown the conversion rate varies by less than 5% across positions. In other words, an ad that had a 1.0% conversion rate in the best position, would have about a 0.95% conversion rate in the worst position, on average. Ads above the search results have a conversion rate within ±2% of right-hand side positions.
The bottom line: conversion rates don’t vary much by position.
Check these links for more details:
http://adwords.blogspot.com/2009/08/conversion-rates-dont-vary-much-with-ad.html
http://econsultancy.com/blog/4461-google-position-bidding-is-a-waste-of-time
Leave a comment and let us know what you think.
Emil, meet Emilio
by PPC Bully on August 10, 2009
We’re having a blast at Affiliate Summit East! We met a lot of our loyal customers, and got such great feedback that made us blush 
Here’s one of our customers, Emilio, with Emil – good times…
Live from Times Square
by PPC Bully on August 9, 2009
Greetings from NY
by PPC Bully on August 8, 2009
We’re currently in NY for Affiliate Summit East and we recorded this short video last night, straight from the Times Square. Check out this video and try to answer Emil and Ran’s question at the end…
VIP Webinar #4: CPA & Media Buying
by PPC Bully on July 30, 2009
This is PPC Bully’s VIP Webinar #4, where we talked about CPA & Media Buying with Saj Purk, creator of Zero Friction Marketing a great CPA and Media Buying course.
We talked about:
* How to get approved by CPA networks
* Choosing the best CPA Offer
* Media Buying
* …and much more
(*) We had a voice problem with the original recording, so we asked Saj to run it again…
Limited Time Special Offer For PPC Bully Subscribers -
Now it’s time to take the next step and get your very own copy of Zero Friction Marketing and extend your campaigns beyond Google AdWords!
For a limited time (48 hours) we offer you a cool bonus.
This bonus is specially created for today’s webinar attendees. But you must act now because, this offer will be taken down on Saturday July 31th at 18pm EDT.
We decided to extend the bonus deadline until Wednesday August 5th 12:00 EDT.
We still have few more Content Bully Standard License for you…
Get it NOW –> http://ppcbully.com/go/zfm
* Send us your receipt to bonus@ppcbully.com to claim your bonus.
Great information on this webinar. I highly recommend you check it out.
For your success!
Yefi, PPC Bully Team
yefi@ppcbully.com
-
It does exactly the same type of research that I do manually in a much shorter time frame than I can possibly do... I wish I had this tool when I started out; it would have really accelerated my success. It's going to save you a 'Ton' of time and money... I strongly recommend this tool!
PPC Bully helped me save a lot of money from the traditional ways I use to create successful campaigns. One of the best part is checking the history of an ad display. I was able to find a trend of how often an ad was displayed within a course of a month or even week. It can even check to see if an ad is being displayed during the course of a day, giving me optimal insights of when the best time to display my own ads.
PPCBully is the missing link in any PPC advertisers' research process. Rather than spending thousands of dollars in testing text ads, PPC Bully tells you exactly what works. If you can't figure out a way to make tons of money off of this service, you're in the wrong business.
PPC Bully allows you to see exactly what your competition is with your keywords, plus allows you to see what other keywords and ads your competition is using. It even tells you if the ads and keywords are profitable. Easy to use interface makes it even better. In the past I tried other tools that claimed to do the same. None of them worked so great. You guys have built a great product, keep up the good work. I highly recommend PPC Bully!
PPC Bully is a great tool that saves me tons of time when I'm doing my research I can easily see the top affiliates, which products they are promoting, their keywords, landing pages and even their ads. Then after I have all that valuable info I start working on my campaigns. Today PPC Bully is my essential tool. I highly recommend it to everyone doing ppc marketing.
This is the most unique tool I have found on the internet today. Thanks to your great new platform, I was able to locate the winning combination of keywords and ads without having to lose money for unnecessary trials. I was able to track down the most profitable ads for building my campaigns. This is a great research tool!
-
