Go Mobile! Any marketer can do it.
by PPC Bully on October 18, 2009
Did you know that 50% of all new internet connections in 2009 will come from mobile phones? More and more people worldwide are accessing the web with their mobile phones, making mobile an important platform for marketers to reach their audience. Mobile creates the opportunity to individually engage with more people than any other channel.
Check this ITU Report for more facts and figures.
Read here Google Tips how to reach your audience on mobile phones and drive results for your business.
For your success!
Yefi, PPC Bully Team
yefi@ppcbully.com
Google AdWords Bidding Tutorial
by PPC Bully on September 21, 2009
Google Chief Economist, Hal Varian, explains how to adjust your bids to maximize the profit from your marketing investment on AdWords.
In general, when you increase your maximum CPC bid for keywords on search you are able to generate more clicks to your site. This may be because your new bid qualifies you to appear higher up in the Sponsored Links on the search results page, or because your higher bid qualifies your ad to appear in new, more expensive, auctions. The goal for you as an advertiser is to decide whether or not these additional clicks come at a cost that is still profitable for you.
To learn more on to the Google Ad Auction check the following post:
http://ppcbully.com/introduction-to-the-google-ad-auction/
For your success!
Yefi, PPC Bully Team
yefi@ppcbully.com
How to Get Accepted into the CPA Networks?
by PPC Bully on September 2, 2009
Do you want to know how to get accepted into the CPA Networks?
If yes, watch this video NOW:
This video is part PPC Bully’s VIP Webinar #4, where we talked about CPA & Media Buying with Saj Purk, creator of Zero Friction Marketing a great CPA and Media Buying course.
Great information on this short video. I highly recommend you check it out.
For your success!
Yefi, PPC Bully Team
yefi@ppcbully.com
The Recent Google Slap
by PPC Bully on August 30, 2009
The following short video is part of PPC Bully’s Training Program Module #5.
In this video Ran Aroussi shared important information on the recent Google Slap and ways to deal with it.
Great information on this short video. I highly recommend you check it out.
For your success!
Yefi, PPC Bully Team
yefi@ppcbully.com
Which ad positions are best?
by PPC Bully on August 19, 2009
Advertisers often ask how conversion rates vary with position. Everyone is aware that higher positions tend to get more clicks and therefore more conversions in total. The question of interest is how does the conversion rate (conversions/clicks) vary with position?
Google has used a statistical model to account for these effects and found that, on average, there is very little variation in conversion rates by position for the same ad. For example, for pages where 11 ads are shown the conversion rate varies by less than 5% across positions. In other words, an ad that had a 1.0% conversion rate in the best position, would have about a 0.95% conversion rate in the worst position, on average. Ads above the search results have a conversion rate within ±2% of right-hand side positions.
The bottom line: conversion rates don’t vary much by position.
Check these links for more details:
http://adwords.blogspot.com/2009/08/conversion-rates-dont-vary-much-with-ad.html
http://econsultancy.com/blog/4461-google-position-bidding-is-a-waste-of-time
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