The Lifestyle Business…
by PPC Bully on January 26, 2010
David Heinemeier Hansson, creator of the Ruby on Rails framework and Partner at 37Signals gives insight into creating a profitable startup company.
Check this “Fortune 5,000,000 market” way of thinking:
david-heinemeier-hansson-at-startup-school-08
Very inspiring video!
Facebook Marketing: IKEA’s Genius Use of Photo Tagging
by PPC Bully on November 30, 2009
More and more advertisers embrace social media as a mechanism to connect directly with customers. Still, it’s much easier to talk about integrating social media into your campaigns than it is to actually do it.
That’s why IKEA’s recent Facebook campaign is so awesome. The Swedish furniture company opened a new store in Malmo, Sweden and rather than spread the word the old-fashioned way, they decided to go directly to the people using Facebook.
An account was created for the store manager at the Malmo store. Over a two-week period, showroom images were uploaded to his Facebook photo album. Using the all-popular “tagging” feature, customers were able to locate items in the pictures and put their name on it. The first person to tag an object got to take it home.
The word spread through Facebook and users started embedding links and images in their own profiles and across news feeds. In turn, thousands and thousands of users willingly promoted IKEA and it’s new store to others, creating a big win for IKEA.
Now… Think how you can use this GENIUS method…. or create your own winning one.
Don’t forget to share with us your feedback – we’d LOVE to here from you.
Go Mobile! Any marketer can do it.
by PPC Bully on October 18, 2009
Did you know that 50% of all new internet connections in 2009 will come from mobile phones? More and more people worldwide are accessing the web with their mobile phones, making mobile an important platform for marketers to reach their audience. Mobile creates the opportunity to individually engage with more people than any other channel.
Check this ITU Report for more facts and figures.
Read here Google Tips how to reach your audience on mobile phones and drive results for your business.
For your success!
Yefi, PPC Bully Team
yefi@ppcbully.com
Google AdWords Bidding Tutorial
by PPC Bully on September 21, 2009
Google Chief Economist, Hal Varian, explains how to adjust your bids to maximize the profit from your marketing investment on AdWords.
In general, when you increase your maximum CPC bid for keywords on search you are able to generate more clicks to your site. This may be because your new bid qualifies you to appear higher up in the Sponsored Links on the search results page, or because your higher bid qualifies your ad to appear in new, more expensive, auctions. The goal for you as an advertiser is to decide whether or not these additional clicks come at a cost that is still profitable for you.
To learn more on to the Google Ad Auction check the following post:
http://ppcbully.com/introduction-to-the-google-ad-auction/
For your success!
Yefi, PPC Bully Team
yefi@ppcbully.com
How to Get Accepted into the CPA Networks?
by PPC Bully on September 2, 2009
Do you want to know how to get accepted into the CPA Networks?
If yes, watch this video NOW:
This video is part PPC Bully’s VIP Webinar #4, where we talked about CPA & Media Buying with Saj Purk, creator of Zero Friction Marketing a great CPA and Media Buying course.
Great information on this short video. I highly recommend you check it out.
For your success!
Yefi, PPC Bully Team
yefi@ppcbully.com
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