How to Choose a Niche Product Using eBay Pulse

by PPC Bully on April 19, 2009

Choosing a niche that is profitable is the most important aspect to your affiliate marketing campaign. You want to offer a unique product that consumers are actually buying instead of a product where the market is already heavily saturated.

There are many sites that will offer you tools for doing your niche research and one of them is called eBay Pulse at http://pulse.ebay.com.

As soon as you log onto the site, you will see the most popular products that produce the most searches. You want to shy away from these because you will not find a creative niche product by choosing a product that has a heavily saturated market. Instead you will need to dig a little deeper into the most popular searches on eBay.

Digging Deeper in the Popular Searches

Digging deeper into the most popularly searched items means you have to go into sub-categories and then get more specific from there.

Choose a Product of Interest: Before you begin researching a niche product, do your brainstorming and make a list of things that are of interest to you. For an example, we will assume you want to offer a book.

Begin with Categories: Begin your research by clicking on the “Category” menu located above the popular searches on the eBay Pulse home page. Find the category that correlates with the product you are interested in offering. In the case of our example, choose “Book” from the category menu. You will once again see a list of popular searches but again, these will be too broad and have a high probability of a saturated market.

Go to Sub Categories: Above the list of popular searches for books you will once again see the “Category” menu. Click on the menu to locate a sub category that is more specific to your product. For an example, choose “Catalogs” from the submenu.

Go Further Into Sub Categories: Once you choose “Catalogs” from the menu, a page will appear with popular searches for different types of catalogs. You will once again, click on the “Category menu” located above the popular searches and dig down deeper into the niche for catalogs.

Perhaps you chose “Clothing and Fashion.” From there you can dig further into subjects such as vintage catalogs, etc. The whole idea is to dig down as deep as you can and focus the niche as specifically as possible.

Discover a Unique Product: Once you have gotten deep enough into your research, look for something that appears to stand out from all of the other products or offers something unique about it.

Do Keyword Research: Once you have discovered your product it is time to find out what keywords are related to it as well as what kind of traffic the product is generating. You can do this by accessing Google Keyword Tool External in your AdWords account.

Check eBay Results

Once you have an idea of the keywords that are being used to search for your niche product, as well as the kind of traffic that you can generate from the searches, it is time to check the eBay results. It is important to remember that your search results must show a sufficient supply of products on eBay for the keywords you are using.

Once you have completed all of these steps, it is time to choose a domain name, set up your landing page, and create an effective pay per click marketing campaign that will be based on the results of your keyword research.

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