If you have been using Internet for quite some time, you must be already aware of the website called dmoz.org. This is an open directory project and majority of the people know about it. Still, very few people have ever realized the power of this human-edited directory, which is undoubtedly the largest on the web. There are around five million websites listed on this directory under 590,000 different categories. Most people overlook the fact that these different categories are actually niches. Imagine! 590,000 niches are right there at your fingertips. But, how many times do we find people using this ultimate open directory project for niche hunting?

An Innovative Idea To Find The Right Niche

Niche hunting can be a very time-consuming and frustrating process if you don’t have any idea where to look out. Most of the times, it has been seen that people simply keep thinking about an array of things. But, there is a limit on the number of things you can think about. As far as a niche for an online venture is concerned, it can be an obscure topic but may still be highly profitable. Obviously, your imagination may never get even close to those ideas. Therefore, this is the time to be a little creative and smart. Using Dmoz for niche hunting is an innovative idea and it really works.

The best thing about Dmoz is that it is free to access. Besides that, it does not provide you with an unorganized list. Such lists only confuse. Just think about it – around 6 million niches listed in alphabetical order. Horrible! Such lists cannot be of much help. But, the good news is that the niches provided by Dmoz are categorized in a methodical way. Things are organized in such a way that you can easily find sub-categories by breaking down the high level niches. You can dig deeper and eventually find out the most suitable niche – something you can easily promote too.

For example, if you are thinking about a business related niche, you can click on the “Business” category on the home page. You will be transferred to a new page with sub-categories, such as “accounting”, “investing”, “employment”, “human resources” and others. Now, if you hit on “accounting”, this will take you to another page with sub-categories of “accounting”, such as “small businesses”, “firms”, “household employment”, and others. You can dig down even further by clicking on one of these links. Let’s say you click on “small businesses”. This will lead you to another page with a list of relevant website. Even each of these websites carries a specific niche. For example, when you look within these sites, you can find a niche as “affordable small business solutions”. This just might be the niche you were looking for.

Once you choose the niche, what you are going to do about it? Don’t expect any more help from Dmoz. They will not tell you how to build and run a successful online venture based on that niche, but creating a Bully project will definitely do. This way, when you use the power of Dmoz with PPC Bully strategies, you simply take a firm step towards success.

The use of the right keywords plays a vital role in documenting the success story of your Google adwords campaign. You very well know that there is an endless array of keywords that you can bid for on Google. This simply means that if you try to penetrate this industry manually, you will end up spending years and years to achieve the kind of success you are looking for. Since you probably have already realized the power of PPC Bully, you are unlikely to go the manual way. PPC Bully can help you know the best performing keywords without needing you to go for any frustrating trial and error phase. However, even when you are using PPC Bully, there are several things that you need to keep in mind. Here’s a brief rundown on the same.

Grow Slowly And You Will Definitely Succeed On Line

It is not just the right keyword that determines a positive ROI. There are two other factors as well that include the way you have designed your landing page and the script you are using in the Google Ads. It means if you are combining the right keywords with the wrong ad script, it is of no use. Your target users will just look at your ads but they won’t be clicking on them. The same goes for the landing pages. If you are using the right keywords and the best performing ad script, but if you have designed the landing page poorly, you will again have a losing campaign. Your target audience will visit the page but you won’t be able to convert them into successful leads. A positive ROI thus is directly proportional to the conversion rate – that where you have to focus your Google adword campaign. The higher the conversion rate is, the better the ROI will be.

However, some people have this concern that since PPC Bully is used by so many users around the world, the chances are high that the keywords you find have already been found by other PPC Bully users. This way, the keywords may not be that profitable anymore. Well, this is not the true picture. It is very important for you to understand that unlike other such services, no other user can see your account in PPC Bully. It simply means whatever you find is completely yours. This way, the fact is that your options with PPC Bully are endless, but the chances of overlap are very little. In order to completely avoid the chances of overlap, you have to be as creative as you can – using just the absolute obvious keywords is not the smart approach. Moreover, if you are into affiliate marketing, you are recommended to try several affiliate networks instead of sticking to just ClickBank.

Overall, if you have already started running your Google Adwords campaign with the help of PPC Bully, I will recommend that you learn from every step - grow slowly and you will definitely succeed on line.

If you want to meet us face to face, there’s good news for you. PPC Bully is going to participate in the Affiliate Summit 2009 west in Las Vegas. We invite all of you to meet us there. Affiliate Summit is a premier affiliate marketing conference and the 2009 conference is going to be the largest one.

Missy Ward and Shawn Collins, the founders of Affiliate Summit organize this summit a couple of times every year. They founded it in the year 2003 with an objective to provide a learning platform for affiliate marketers and foster a productive networking environment for them. In the summit, various educational sessions are run on the latest issues in the affiliate marketing industry. Affiliate Summit West 2009 is going to be the 12^th Affiliate Summit Conference.

Who Else Are Participating?

There are five main categories of participants who attend the Affiliate Summit – vendors, networks, merchants, affiliates, and agencies. Considering the trends in the previous summits, affiliates form the largest group of participants at Affiliate Summit. In the Affiliate Summit 2008 East, the attendees included 6% vendors, 25% networks, 8% agency, 25% merchants, and 36% affiliate marketers.

The first Affiliate Summit was organized in the New York City in the month of November 2003. Then, the total number of attendees was only 200. But, since the inception of the summit conference for each location, the number has grown steadily. With each successive summit, Shawn and Missy (the founders) tweaked elements to improve the quality of the summit that eventually brought more attendees. Last year, about 3000 people participated in the Las Vegas 2008 conference.

Shawn and Missy are still the main faces of the show. At the time when they had founded this Affiliate Summit, Affiliate Force was the reigning conference, which was actually a yearly cruise around the Caribbean. Shawn and Missy were associated with that conference as well. But, they wanted some changes to make the conference better – however, things didn’t work. After the April 2003 edition of Affiliate Force, Shawn and Missy launched Affiliate Summit as an alternative, which has now become the reigning conference in the affiliate marketing industry.

PPC Bully has also decided to attend the upcoming summit – the Affiliate Summit 2009 west in Las Vegas. You are cordially invited to meet us there in the summit. We will be more than happy to have a face-to-face meeting with you. We will love to hear your experiences with the PPC Bully. Do come and tell us if it helped you in running a successful PPC campaign. If you any suggestions to improve the performance of PPC Bully tool, you are most welcome with your feedback. Your feedbacks are really important for us.

The Affiliate Summit West 2009 includes an exhibit hall with the attendees. Besides that, they will also be running multiple tracks of educational sessions, where affiliate marketing experts will have their say on the latest trends and development in the industry. So, note it down – it is going to be a three-day summit conference this time from January 11 to January 13, 2009. The place is Las Vegas. We are waiting to meet you.

If you have not yet decided about the right niche, here’s an excellent strategy that really works. Considering the fact that there are millions of niches to choose from, it sounds like a daunting task to decide which one is the best suited for your online venture. There are several factors that you have to take into consideration in this regard, such as which type of niche you are interested in, whether you are comfortable with the niche you are planning to go for, and whether the consumer demand in the chosen niche is good enough. As we can see, consumer demand is one of the most important things to consider. If there is a way to know what people are looking to buy and what actually they are shopping for online, your task becomes easier. If you let me use a more sophisticated term for it, you actually need a “consumer demand index”. Shopping.com is probably the best place to get that index.

Dig Deeper Into The Varying Shopping Trends

For those who do not know, let me tell you that shopping.com is owned by eBay and is one of the biggest online consumer review networks. It is very important for you to understand that shopping patterns do not remain the same throughout the year. The shopping habits of the online consumers are seasonal and keep changing depending upon whether it is the holiday season, Valentine’s Day, or just a usual day with no special occasion. At specific point of time during a year, certain products are more popular than others. Shopping.com reveals the exact information about the shopping trends in your chosen niche, based on which you can develop your online marketing strategies. The exact link to access the consumer demand index is http://www.shopping.com/top_searches. You just have to start with a broad subject and the tool will allow you to dig deeper and find more niches – that is the less competitive sub categories.

Once you find the right niche for your online venture, you can use PPC Bully for the competitive intelligence part. Since PPC Bully is mainly an ad spying tool and not just a software program for keyword research, it allows you to assess each and every aspect associated with your chosen niche. For example, you can find out how your competitors are doing in that niche, what strategies they are following, and whether their strategies have been successful.

It takes just a few seconds to add a project to PPC Bully and then it takes somewhere around thirty-six hours to filter the first results. After that, it keeps updating the data on a daily basis. The more you wait the more accurate the results will be. The advanced reports will tell you whether the chosen niche is being mainly used by affiliates. You can also find out the exact sub category that is used as a keyword to search for the best performing ads. It also provides you an in-depth analysis of the distribution frequency. Using the PPC Bully’s profitability rating feature, you can also view the profitability index of each ad and keyword.

As you can see, there is a wealth of valuable information that you can get from PPC Bully that will eventually help you make the best use of the niche you choose. By combining the power of shopping.com with the intelligence of PPC Bully, you can ensure a successful PPC campaign the minute you launch it.

When you start a project in PPC Bully, you will have lots of data collected in just a couple of weeks. But, if you do not know how to make the best use of all this wealth of information, you will be spending lots of time in hit and trial without any productive results. There are several things that you need to be aware of while you are running a Google Adwords campaign using PPC Bully. For example, you must know how to dig out the most useful information quickly. You must also understand what makes a good PI, and while you are looking at PI, whether you should use all the ads or just the affiliate ads. What is more, it is also important for you to be aware of the most effective way to use the filters and whether you should only pay attention to the ads with $. Let me give you a brief insight into all these things.

Don’t Miss The Lesson

First, let me make it very clear that there are many strategies you can try and be successful with. Also, what works for others may not work you. Therefore, you should do your analysis and comparison. It takes some time to establish the right path. Just getting all the valuable pieces of information at your fingertips is not enough. You must also know how you are going to use the same for your benefits. So take firm steps but grow slow. Don’t miss the lesson even if you miss the campaign.

Research Is The Most Important Step

Whether you are into affiliate marketing or content network venture, research is the most important step. The way you do your research is the only way to determine how fast you can dig out the most useful information. Now that you have PPC Bully, which in comparison to the old ways takes very little time to dig out the right information, you must be very serious about the research part.

The Higher The PI, The More Profitable The Ads

Now, as far as PI is concerned, always remember that you control the PI in the account tab. In order to screen the ads better, you are recommended to set it on 21. The formula here is simple – the more profitable ads are those with higher PI.

Affiliate Ads

Some people do not find it easy to decide whether they should focus only on affiliate ads. Here, it is important for you to understand that affiliate ads do not always use direct linking. Some of them also use landing pages. PPC Bully will recognize direct linking as affiliate ads. If you focus on just that information, you will not be able to make the best decision. So, you should focus on all the ads. A quick look on the landing page will help you understand whether they are affiliate ads or not. With all this information, you can decide how you want to go with your campaign.

However, as said earlier, these are just examples. There can be other different strategies as well. In order to get you a much deeper insight into the same, we will soon be launching some new case studies on this blog. Still, the main thing that you have to keep in mind is that the best option for you is the one that works in your case – something that you understand and are comfortable with.

Pay per click advertising is an integral part of an online marketing campaign these days. In order to ensure the success of your campaign, it is very important for you to be aware of the strategies that win. You must know how to take the right action at the right time. There are three things that play a crucial role in determining the success rate of your PPC campaign – the choice of keywords, the kind of ad script, and how you develop the landing pages. Building your own strategies right from scratch is always a tedious task. In fact, there is no guarantee that your strategies are definitely going to work. Moreover, the trial and error phase that you have to go through, is not only lengthy but also very stressful. Very few things in the world are as bad as the frustration of your own trial and error.

Make Your Campaign A Heavy Hitter

The basic idea behind using PPC Bully is to find out the pay per click strategies of your adwords competitors. When you know how they are running their campaign and whether their strategies are successful, you can easily figure out what works and what doesn’t. It thus automates the complete process, eliminating the need to go through the frustrating trial and error phase. You can use PPC Bully to drill down everything you want to know about. You can even track the changes made on the landing pages by the competitors. This may get you some new ideas on how to stay on the top of things.

You can find out everything about their landing pages – the way they have been designed and developed, the kind of elements used on that page, and other such things. This will get you a good idea on how develop and implement your own strategies for landing pages. Manually, you would have to invest a lot of time and money on just testing the different types of landing pages in order to find out the best performing one. PPC Bully cuts the process short and thus helps you save a lot of time.

While you are working on a Bully project, you are recommended to check out their linking strategies as well. This can get you some useful information – especially if they are making good profit by linking to other products. If that is the case, you probably would like to try marketing that product as well.

Your competitors may also be using some affiliate networks. If so, you must pay special focus on such information. The idea is to do an analysis and decide whether such strategies are going to work for your campaign or not.

Overall, you can use PPC Bully to find out a huge database of information and make your campaign a big hit. Learning from the experience of your competitors - this is the shortest and most effective way to build the winning strategies for your own PPC campaign. You just have to utilize the information provided by PPC Bully in the best possible way and you will see your PPC marketing streets ahead – without wasting money and time.

This webinar was incredible! The attendees were speechless as Emil shared
some of his strategies and tactics for affiliate marketing success.

In the last few years, running an adword campaign has become very competitive. With the rapidly increasing number of advertisers in every niche, the click costs are also sky rocketing. Beating adwords is a process and one of the most important steps of this process is to find your competitors. When you know who your competitors are and what they are doing, you can easily develop your own strategies and get a kind of competitive edge that is truly unbeatable. There are two ways to go about it. First, you may like to do it yourself manually. Alternatively, you can let PPC Bully do everything for you and achieve Quality Scores with Google.

How To Simplify The Tedious Process Of Finding Those Winning Strategies

The process of running Adwords campaign entails doing an array of things that include researching the right “positive” as well as “negative” keywords, scripting a compelling ad, and designing an equally appealing landing page. However, when you do everything manually, there are one more thing you have to do - keep testing the performance of the keywords, ads, and the landing page in order to find out the areas of improvement and then work upon them. You can do this by tracking the conversion rate. If it is less than satisfactory, it means you still need to make a lot of changes.

As we can see, the process can be very lengthy, as there is no direct formula to find out the winning combination of keywords, ads, and landing pages. You have to go through a long phase of trial and error in order to find out what works and what doesn’t. But, PPC Bully makes things much simpler for you. Though it will not help you track the conversion rate, but it will help you find out the strategies that your Adwords competitors are using successfully. You can easily scan what your competitors are doing. The idea here is to find out what really works for them and if there are still some gaps left that you can fulfill to ultimately do it better yourself.

When you start a Bully project, you get a chance to drill down into keyword results. You can keep drilling until you end up building up a good list of competitor keywords. This way, you can easily find out those keywords that your competitors are using in the top ranking ads.

PPC Bully will also help you find out whether the keywords used in the ads are for direct linking affiliates. On the basis of this information, you can decide whether you should set up your own site or just go for the direct linking affiliate marketing.

Overall, PPC Bully can do more than you can ever imagine. For example, it can also help you see the number of ads your competitors are running and that whether some of those ads are just there for split testing. In case of ads for split testing, you can also see their frequency and the last time when they were seen. I recommend you not to go with ads that have low frequency and have not been shown for a while. The good performing ads have high frequency and have been running for a good time.

Join us for a Webinar on December 11th.

In this Webinar we will share with you Tips and Tricks
on how to use PPC Bully and get the most out of it!

Title:     PPC Bully Tips and Tricks
Date:     Thursday, December 11, 2008
Time:     10:00 AM - 11:00 AM EST

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/644717980

See you,
Cheers, Emil & Yefi

Ad spying tools, as the term suggests, refer to software programs that are used to spy on the ad strategies of your competitors. Using these tools, you can easily find out what works and what doesn’t. If you are not using one, running a successful PPC campaign will be a hard task for you. In that case, the only way left will be to launch your campaign first and then see if your strategies work or not. If they don’t work, you will need to research the keywords again, redesign the ad format and landing pages, and then launch the project again. After going through a long trial and error phase, you may finally find the best working keywords, the best ad script, and the best design for your landing pages. But, all this demands a great deal of patience. Besides that, you are also likely to lose a lot of money before you actually starting making any profit. After all, every time someone clicks on your ad, your AdWords account is charged with a set amount. So, if the keywords and ad script you have chosen are targeting wrong visitors, you will only be wasting your money for no profit at all

On the other hand, when you use PPC Bully, which has emerged as one of the best ad spying tools in the market, you don’t risk your money. It helps you know everything beforehand. You already know that your strategies are definitely going to work. This way, you are ensured right from the very beginning that your PPC campaign is going to be highly profitable.

Spying On Competitors – Is It Unethical?

No, it is not unethical at all. Don’t take the term “spy” for its literal meaning. You are not putting hidden cams in the office of your competitors. The term “spy” should be taken as a metaphor that simply means researching the market. Every business requires you to do an extensive research of the market so that you could come up with some winning strategies. Ad spying tools only provide you with huge amount of market data and various analysis reports. Based on these reports, you can easily find out which keywords and which types of ad scripts are the most successful in your chosen niche. In simple words, a tool like PPC Bully only eliminates the risk of failure – that’s it.

You very well know that the success of your business depends upon the success of your PPC campaign. It is true that there are plenty of ways to bring visitors to your website, but the idea here is to convert your visitors into successful leads. For example, you may want them to sign up for the newsletter or buy your products. The higher the conversion rate, the more profitable your business will be. PPC Bully is one of those ad spying tools that works on to maximize this conversion rate for your business.

The process is very simple. You just have to open a Bully project by telling about the kind of website you are running and the location you are targeting. PPC Bully will provide you with the initial results within a day. However, this is not the final data. It will keep updating the data on a daily basis based on the current trends in the market. The program does a full scan up to twenty-four hours a day. This way, PPC Bully provides you an excellent opportunity to comprehensively design your project on keywords and ad script that are definitely going to work.

It is because of its unique and advanced search capabilities that PPC Bully is one of the most impressive ad spying tools available in the market today.