Affiliate Marketing Using PPC: The Importance of Testing Your Landing Page

by PPC Bully on March 16, 2009  –  Share This

Once you have completed a landing page it is important to continually test and analyze the results to ensure the page is producing optimal conversion rates.  We call this process landing page optimization which will significantly increase your conversion to sales ratio when done correctly.

Assuming you have done your keyword research and gotten to know your audience, let’s take a look at some of the ways that you can test your landing page to obtain the high conversion rates you are seeking from your marketing campaign.

Design Multiple Pages

When you design a landing page, you will already have a pretty good idea of who your audience will be, what they like, what they do not like, and what will convert traffic to sales.  However, if you design multiple landing pages that you can continually test and tweak, you will learn a lot more specifics about your audience, as well as what works and what doesn’t work when it comes to converting traffic to sales.

By designing more than one page for your affiliate product you can test and tweak by changing one element at a time and tracking the results with your website analytics tool.

Changing Headlines: Try changing the headline you are using to grab the reader’s attention then track the conversion rates with the website analytics tool.

Long Copy and Short Copy: There is a lot of debate among Internet marketers with regard to long copy and short copy.  Try designing one landing page with a long copy and another with a short copy.  The results you get may vary depending upon the product or service you are offering as well as how the copy is designed and worded.

Change the Location of the Opt-In: Typically, the opt-in should be located ‘above the fold’ which is the part of the web page that your prospect will see immediately after arrival and before scrolling down to see the remainder of the page.  You can test the opt-in by moving it to different locations on the page or changing the wording you are using to attract visitors to the offer.

Test the Call to Action: Try offering the call to action as the last item on one of the test landing pages.  Offer the call to action in several different parts of another landing page to see which one performs better.  Some readers prefer to read the entire offer while others only want to read what is of interest to them before making a decision.  Make sure you place these ‘above the fold’ as well as at every scroll plus one-half of screen space.

Change the Wording: When you design your landing page, you will have a pretty good idea of what your prospect is seeking, however, changing the wording of your offer will tell you a lot more specifics about the problem they are trying to solve or how they view your product or service as improving their life.  You can do this by offering your product or service in a slightly different way on one landing page than on another test landing page.

Change Color Scheme: Sometimes higher conversion rates can mean something as simple as changing the color scheme of your page.  The color scheme should depend upon the age group and tastes of your audience.  As a general rule, your page should always be easy to read and friendly to the eye.  This means also keeping it free of animations and all of the other bells and whistles that will distract your reader.

Add Security Assurance: Most prospects want to know that their order will be processed in a secure environment and that their email will not be sold to other mailing list distributors.  Provide a clause on your page that adds security assurance and try testing the location where the clause is placed on the web page.

These are a few suggestions for testing and tweaking your landing page for optimum conversion rates.  You will find that testing and tweaking is an ongoing process that will require patience and perseverance, as well as a willingness to continually learn new ways to increase the conversion rates on your landing page.

{ 6 Comments }

6 Comments ( add yours now )

1. Affiliate Marketing Using PPC: The Importance of Testing Your … | TradenAuction.Com says:

   March 16, 2009 at 7:28 am

   [...] Read more here: Affiliate Marketing Using PPC: The Importance of Testing Your … [...]
2. HotWomen says:

   March 26, 2009 at 2:50 am

   Great post, but its a bit long and most people like short and sweet posts!
3. Shmulik says:

   April 6, 2009 at 6:44 am

   Hey guys,
   Love your product!
   Interesting discussions are starting about it in pjs.co.il (in the lastest post comments) and in theinternetpirates.com (under affiliates ethics)
   both in Hebrew, apologize to those who will not be able to understand…
   Best,
   Shmulik
4. forex signals says:

   April 30, 2009 at 7:54 pm

   It looks like we have similar ideas on this subject.
5. ArianaHids says:

   May 13, 2009 at 6:48 am

   I think you love dark color
6. forexgirl says:

   May 21, 2009 at 11:04 pm

   Great job with the info. How did you find it? Please let me know.