Introducing Google Social Search: I finally found my friend’s New York Blog

by PPC Bully on October 28, 2009

Google Social Search is the name of a new product that Google introduced during the Conference Web 2.0 held last week in San Francisco. “There is a significant change of content and social content network”, announced Sheryl Sandberg, VP of company operations, while demonstrating the new product . Today Google announced the launch of the product for experimental use.

In the first phase this new search feature will be included in Google Labs, the company’s greenhouse experiments. The service will combine Google’s search results and content generated by users who are looking for list of members (or “social circle” as Google calls it). This list will be defined by contacts found in the user’s Google account. Thus, when searches for information about a particular phrase, the results will include content created by members of Google services, social networks, blogs and Twitter – which Google recently signed a cooperation agreement with. However, Facebook seems not to play a central role in this new feature, because it collects public information which is not protected behind a user name and password. The social results appear at the bottom of search results, titled “Results from people in your social circle”.

Matt Coates, director of the Webspam in Google, explained that the key to creating the user’s social circle is the profile page settings in Google. On this page the user can specify which social networking is a member in, and Google will scan these profiles to retrieve the relevant information. The tool will also see the results of an expanded social circle – friends of friends or people that the user would know, if they are not included in his contact list. “A lot of people write about New York, so if I do a search for [new york] on Google, my best friend’s New York blog probably isn’t going to show up on the first page of my results… With Social Search, you can find the relevant public information and contact your friends “.

To explain the behavior of Google Social Search, Google released two videos demonstrate the new product:

To learn more please visit the post launch published in the official Google blog.

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