New Google Insights for Search Features
by PPC Bully on March 26, 2009 – Share This
Google Insights for Search helps marketers to understand search behavior, and adds some cool features like a world heat map to graphically display search volume and regional interest.
Last week Google launched additional features that will provide more granular data so you can make better informed advertising decisions.
New data sources – additional data from Google News, Image and Product Search sites so you can see what the world is searching for beyond Google Web Search. For example, retailers could use the Product Search filter to get a better understanding of what people are more likely to buy, and then stock the appropriate products.
Category suggestions – Ever wonder what other categories your search terms might be classified under? Insights for Search now suggests category breakdowns for your terms. For example, if you type in the search term “apple“, Insights for Search will show you all the relevant categories searches are classified under such as Computers & Electronics, Entertainment, and Food & Drink.
Metros for the U.S. – You can now drill down to specific geographic regions, or metros, to see how search interest levels vary. This can help you with geo-targeting in your AdWords campaigns.
Learn how to use Google Insights for Search to capitalize on search trends to create relevant advertising messages:
For your success!
Yefi, PPC Bully Team
yefi@ppcbully.com
15 Comments ( add yours now )
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Great video. Never though of using it this way.
Thanks for this info!
Since everything is changing so rapidly today with the Internet,
one MUST keep up, continually learning.
Thanks for helping the process by providing new insights and knowledge.
Great tool i’m using it for like three months already and it give’s you a very close insight of the search rates but i find out that the numbers are not exact, if i use my other ceo tools i see that they round the numbers up, so if you think that there are like 18.000 searches for some word it may be 17.502 or so.
anyhow thank you for the recall and what about Google trend and the external Ad word tool?
This information is awesome!!
Thank you very much for sharing it.
I think this tool is extremely important for PPC Affiliate Marketers.
Nice tip!
Been using it for traffic trends but this is a new “insight”.
Thanks
I think we can’t working without this tool….
[...] Last week Google launched additional features that will provide more granular data so you can make better informed advertising decisions. [...]
uhh, okay video. I say, “okay” because it didn’t really get into the meat and potatoes of the tool…
Hi Jason,
The goal of this post is to pay your attention to this powerful tool.
The “meat and potatoes” will come in the next posts.
Stay tuned!
Cheers,
Yefi
Excellent video, but I can’t see the key differences between Google Trends and Insight. They both are good for providing extra info for our keyword analysis and market analysis. Of course we can also use them to help us in laser targeting profitable keywords in our web PPC spying process.
Regards
Webppcspy
Great work, well researched
Good post
Excellent example
I’ve been recently researching Affiliates on my own and your blog posts have been SO helpful.
Thanks!
^Kosta
Dear Mr.spy ,
There is a diff . in insights and trends , insights gives us more info like rising keywords and the regions to pin level where the search term is famous for and you can mix and match with other terms and countries to find best keywords in insights which is lacking in trends….my 2cents
This is a cool tool and i am using it now
Sure appreciate your sharing this with us Yefi!
We’d been using the tool but you just helped us see that there is even more we can do with it, fantastic!
All the best from Norway.
Success, isn’t a choice.