“Finding” Keywords And “Researching” Keywords Are Two Different Things

by PPC Bully on February 8, 2009  –  Share This

Some people confuse the various keyword limit packages offered by PPC Bully with the total number of keywords provided by the tool for a specific project. They even try to find out the mechanism that the tool uses in selecting this huge database of keywords – some say there is random selection and some others say there are certain criteria. Well, all these are just misconceptions. It is very important for you to understand that subscribing to the 500 keywords limit of PPC Bully basic package does not mean that this AdWords keyword research tool will produce a maximum of 500 keywords for your project. Please note – PPC Bully does not provide a long list of the keywords. The 500-keyword limit package actually means that you are allowed to enter that many keywords. Yes, that’s how the entire process begins. In order to start a PPC Bully project, the first thing that you have to do is to enter the keywords related to your niche. The tool then tells you how those keywords are performing and what kind of ad script and landing pages are supporting them. PPC Bully thus gives you a deep insight into the competition so that you can decide whether you should go for a certain keyword or not and most importantly how.

So, How To Find The Right Keywords?

There are so many different ways out there that you can use to find the right keywords. My favorite is Google Free keyword tool. But just this tool alone may not be a great help. You are recommended to check out the resources in our blog as well. Combining the power of the Google keyword suggestion tool with information provided in this blog will help you create as many keywords as possible for a certain product or niche. Besides that, you are also encouraged to use your imagination. Think from the point of view of the users. What sort of keywords will they use to find the product of niche you are promoting? Try some misspell keywords and domain names as well. You can also use Google Traffic Estimator to check the traffic for the selected keywords.

What Does PPC Bully Do?

Once you shortlist the best keywords for your project and enter the same into PPC Bully, the tool will find out all the ads that are triggered by those keywords. PPC Bully scans the Google market on a daily basis. In fact, when you open a “Bully” project, it scans on an hourly basis – just in order to make sure you get the most accurate information about your competition. Have some patience and you will be provided with enough statistics to know about the winning combination of the landing pages, ad scripts, and keywords.

Based on this benchmark information, you can easily launch your campaign successfully and dominate the pay per click playground.

{ 4 Comments }

4 Comments ( add yours now )

1. What’s Buzzing? » Blog Archive » Chiromarketing» 2nd Opinion says:

   February 8, 2009 at 1:30 pm

   [...] AdWords Keyword Research Tool: “Finding” Keywords And “Researching … [...]
2. mark says:

   February 11, 2009 at 9:07 am

   Is the 500 keyword limit per Project (campaign) or per Account (multiple projects)?
3. Yefi says:

   February 11, 2009 at 10:04 am

   Hi Mark,

   It’s 500 keywords limit per account (multiple projects).

   Best wishes,
   Yefi
4. keywords software says:

   March 8, 2010 at 8:53 am

   I believe that when doing keyword research you essentially must first find a keyword phrase that isn’t overly competitive and receives an sufficient number of monthly searches. A nice keyword software will produce results easier. It also helps if the niche you are researching is one that you are passionate about.